Functional & Integrative Medicine · Fredericksburg, VA
Where your health journey is as unique as you are
A boutique, cash-based practice founded by Dr. Brian Hoff, MD. We limit our patient panel on purpose — so we have the time to test thoroughly, listen closely, and build a plan around the root cause, not the symptom.
Free 15-min consult
Talk to us before you commit — no cost, no pressure.
17+ years
Dr. Hoff is Georgetown-trained and board-certified in Emergency Medicine.
Cash-based & boutique
No insurance restrictions. A limited panel means real time with your physician.
Rated 5.0 by our patients
“Feel fantastic after four months — detailed testing and a regimen built for me.” Read why patients drive from across Virginia to see us.
Read reviewsNew-patient offers
First time at True You? See the current offers on hormone, weight-loss, and functional-medicine programs.
See offersA place of healing, peace, and wellness
True You Health and Wellness is built around a simple idea: your health is as individual as you are. Most practices are forced to move fast. We do the opposite — we keep our panel small, run advanced diagnostics, and spend the time it takes to understand what is actually driving how you feel.
From hormone optimization and medical weight loss to peptide therapy and preventative care, every plan is personalized, root-cause, and yours alone.
Personalized programs, built around you
Four pillars of care — each one starts with thorough testing and a plan designed for your body, not a template.
Medical Weight Loss
Physician-guided weight loss with modern medications, metabolic testing, and real accountability.
Learn moreHormone Therapy (BHRT)
Bioidentical hormone replacement for men and women — energy, mood, sleep, libido, and vitality.
Learn morePeptide Therapy
Targeted peptides for recovery, fat loss, performance, and healthy aging at the cellular level.
Learn moreFunctional Medicine
Root-cause work-ups for fatigue, gut issues, thyroid, autoimmunity, and the symptoms others dismiss.
Learn moreMeet Dr. Brian Hoff, MD
Dr. Hoff graduated from Georgetown University School of Medicine, where he served as Chief Resident, and is board-certified in Emergency Medicine with more than 17 years of practice.
He founded True You to practice the kind of medicine that the insurance model rarely allows: unhurried, deeply personalized, and focused on root cause. He intentionally limits the number of patients he sees so that your goals — not a billing code — set the agenda.
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A boutique practice, on purpose
True You is a cash-based, direct-care practice. That means no insurance gatekeeping, no rushed 7-minute visits, and no one-size-fits-all protocols. You get direct access to your physician and a plan that adapts as your labs and your life change.
It is a different kind of relationship with your doctor — and for our patients, it is the difference between managing symptoms and actually feeling like themselves again.
Testimonials
What our patients say
“I feel fantastic after four months. The testing was detailed and the regimen was built specifically for me.”
“The doctor actually listens and validates your concerns, then recommends real quality-of-life improvements.”
“Bio-identical hormone therapy here was game-changing for me. I have my energy and my life back.”
What is stopping you from living the life you want?
Book a free 15-minute consultation and find out what a personalized, root-cause plan could do for you.